Roomzzz Aparthotels, the premium hospitality brand offering service-led studios and apartments in a hotel environment, has scooped the Outstanding Achievement Award in the Serviced Apartments Awards 2021.
In total, the brand was nominated for seven other awards including Best Operator, Best Architecture, Best Interior Design for the Newcastle City location, Best Property for the Chester City location, Best Use of Technology and Best Marketing or Branding Campaign for the launch of its loyalty scheme – Perkzzz, and Industry Inspiration for Robert Alley, COO of Roomzzz Aparthotels.
The winners were chosen by a team of industry experts, who were particularly impressed with Roomzzz Aparthotels’ ability to show brand expansion over the last 18 months, and demonstrate long-term planning during a particularly challenging time.
George Sell, editor-in-chief of International Hospitality Media said: “While some companies went under the radar during the pandemic, the winner of the first Outstanding Achievement Award has not only been highly visible, it has been looking beyond the Covid-19 horizon and planning strategically for the longer term.”
Over the last 18 months as the hospitality industry faced unimaginable hurdles, Roomzzz Aparthotels has continued to prosper with the launch of a new guest loyalty and rewards scheme, refurbishments on existing Aparthotels and even opened brand new venues with the launch of the £20 million Aparthotel in the city of York. To support key workers throughout the Covid-19 pandemic, Roomzzz Aparthotels kept all of their aparthotels open for keyworkers to access a safe space away from home so they could isolate, and even donated 2,500 free overnight stays to the NHS Trust.
When announcing the award win, George Sell spoke highly of Robert Alley, the COO of Roomzzz Aparthotels: “Led by a COO who has rapidly become one of the most proactive and recognisable advocates for our sector among the wider hospitality industry, the company is emerging from the pandemic in a strong position to grow further and flourish.”
Roomzzz Aparthotels was founded in 2006, by parent company, Parklane Group. Since its launch, it has quickly grown to ten locations across the UK including Manchester Corn Exchange, Newcastle and London Stratford. Each Aparthotel boasts a service-led approach to self-catering apartments, with a focus on stylish surroundings. Many of the apartments feature floor-to-ceiling windows, heated floors, rainfall showers and private balconies.
This win is yet another success for the brand, as 2021 also saw the York Aparthotel named one of 20 of the world’s ‘Hottest New Hotels’ in Tripadvisor’s 2021 Travellers Choice Best of the Best awards. And, eight further Traveller’s Choice awards for other locations including Leeds, Chester, Nottingham and Manchester and Newcastle.