Charitable Initatives


At Roomzzz we are passionate about giving back to society. Our charitable organisation – the Parklane Foundation – is the channel through which we help the most vulnerable people in the communities we are part of, through online donations, donations made in our hotels and employee payroll giving. We also donate room nights at our hotels and sponsor charitable events. You can read more here but let’s give you a brief rundown of the regular charity initiatives we get involved in.

Charity of the Year - Young Lives Vs Cancer

Every year The Parklane Foundation selects a charity to receive all our fundraising donations. In 2022 we’ve been supporting Young Lives Vs Cancer, through lots of fundraising involving head office and all departments. This included an Apprentice-style challenge, where departments went head-to-head to be hired by “Lord Sugar”.

Young Lives Vs Cancer is a charity that helps children, young people (0-25) and their families find the strength to face whatever cancer throws at them. It helps with cancer treatment costs, travel and hotel costs, providing recuperative care before, during and after treatment, and providing bereavement support for families.

In three of our Roomzzz locations, York, London Stratford and Manchester Victoria, we successfully trialled a system offering information on the charity and an option to donate via QR code.

NHS Trust

These trusts are organisational units within the NHS and have thousands of staff members. At the peak of the COVID-19 restrictions Roomzzz offered 2,500 complimentary room nights to the NHS Trust to show our support. This was to acknowledge our appreciation for their hard work and to make isolation from their families a little easier, while also ensuring they were fully rested between shifts.


CRISIS offers year-round services to homeless people in 12 locations across the country. Their mission is to help people who have been forced into homelessness to re-build their lives and thrive. This is done through education, training and support with re-housing, employment and health. Fundraising also helps with pioneering research into the causes and consequences of homelessness.

Our London Stratford hotel supports the CRISIS team every year in their continued efforts to end homelessness, by offering free rooms to staff and volunteers during their winter homeless campaign.


This is a charity helping families with children who are facing cancer. Founded in 1976, Candlelighters brings light to families by providing them with emotional, practical and financial support, while also bringing hope to them when all seems lost. They are also investing in vital research to improve the outcomes and lives of children with cancer.

With many families travelling all across Yorkshire for treatments, and often with nowhere to stay overnight, Roomzzz has allocated 100 complimentary room nights so parents and families of these children can be close and rested while they undergo treatment, saving on stress and costs at such a difficult time.

Social and Environmental Responsibilities

In addition to our charity projects, at Roomzzz we are passionately committed to our responsibility to be a sustainable, fair and totally inclusive business, so we do more than the existing ESG laws and regulations ask of us.

Continually improving the environmental performance of Roomzzz is at the heart of our business strategy. We are reducing our environmental impact by promoting a Reduce, Reuse and Recycle policy. This involves reducing waste, using more sustainable materials and withdrawing the need for single-use plastics.

In December 2020 we introduced wooden room keycards at all our locations, to replace plastic ones. These cards are FSC-approved and work exactly the same as the plastic cards, but are more sustainable. In March 2021, we also enlisted Biffa as a commercial partner to provide a more carbon-neutral waste manage solution. This has introduced a more professional and pro-active approach to waste and recycling and helped us to enforce our Reduce, Reuse and Recycle initiative.

Also, at our two newest developments in London Stratford and York, we have installed electric vehicle charging points for customers. This will continue at all future developments and helps promote emission-free motoring, reduces the use of fossil fuels and offers the customers cheaper fuel costs too.

Here’s our full policy if you’d like to know more: