Forget sun, sea and family friendly holidays…a third of British parents want their holidays to shine on their social media feeds! Surprised? We were!
We asked 2,000 mums and dads about how they planned their family holidays and it turns out it’s not just millennials who want to brag about their breaks on social media.
Location is key…to showing off
33 percent of the parents questioned admitted to picking their holiday destination based on how good it would look on social media. And it was even more essential for Londoners with a whopping 71 percent agreeing that this was one of the most important factors when choosing a holiday destination.
Spending quality time matters
Who we choose to holiday with is changing too, with almost a third of people admitting to now travelling with extended family and friends. Londoners again magnified this trend with 56 percent of them saying they holiday with grandparents and friends.
Don’t despair, although parents might like to show off on social media these days, their hearts are definitely still in the right place. Having a ‘break from the norm’, ‘creating lasting memories’, ‘strengthening family bonds’ and ‘giving [childen] a cultural experience’ were all top answers too.
Interestingly it seems Scots are the most passionate about offering their children a cultural experience with more than 48 percent of respondents choosing this as a reason they travel.
Psychologist Donna Dawson, says:
“The research shows that we want our choice of holiday destination to reflect well on us, by winning the approval of friends and acquaintances on social media. There is a competitive edge to social media where we vie with others to show how happy and successful we are – human nature relishes a little envy from others when it comes to making life choices, as that reinforces that our choices were good ones. However, we do realise that it’s all a game, and that the best holiday experiences actually come from sharing them with the people closest to us, our children and extended family. In the end, creating lasting memories and strengthening family bonds are more important to us.”
So there you have it but mum’s the word on the bragging rights bit of course! Thinking of booking your next family break? Give us a call on 0203 504 5555. We’ve got apartments with multiple bedrooms and everything you need to get on the go with the kids.
This post was written by Alice Ostapjuk